What's open. What's in motion. What's closed.
A live record of where every category stands for the talent Apex represents. We update it as conversations progress, and a category closes the moment a brand signs.
Category is available for partnership conversations. No exclusive contract signed. CMO outreach welcomed.
An active conversation is underway with one or two brands. Nothing is signed, and the terms are still open.
Partnership signed within this category. No competing brand will be considered for the duration of the contract.
Eight tracked categories. Most still open.
In discussion
Category 01
Mobility & Travel
Premium automotive, aviation, travel infrastructure.
In discussion
Category 02
Health & Performance
Sleep, recovery, nutrition, conditioning.
Open
Category 03
Finance & Trust
Financial services, insurance, payments, wealth.
Open
Category 04
Lifestyle & Presence
Premium grooming, luggage, fragrance, style.
Open
Category 05
Time & Craft
Watchmaking, precision instruments, fine craft.
Open
Category 06
Sports Nutrition & Supplements
Food, sport nutrition, supplements, vitamins.
In discussion
Category 07
Hotels & Hospitality
Hotels, resorts, hospitality, premium stays.
Open
Category 08
Conditioning & Method
Recovery, training, and performance technology.
A category can be owned.
One brand holds it for the full term of the partnership, from signature to the last day of the contract.
Open to signed in three to six months.
Apex never holds a category open by stalling a conversation. If a category is in discussion, it is in discussion with one or two brands at most, and any other interested brand is told exactly that. A brand that hears the category is taken can decide the same day instead of waiting months on a maybe.