Authority under pressure.
100+ international matches. 22 Champions League matches. 4× Eredivisie Referee of the Year.
Read the full case study→His authority was earned
on the pitch,
one decision at a time.
Serdar Gözübüyük has refereed at the top of the game for over a decade: the Eredivisie, the Champions League, a European Championship. Every match, millions watch him make calls that are final the instant he makes them.
matches
matches
League matches
designation
Trusted at the highest level.
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UEFA EURO 2024 · fourth official at the tournament
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UEFA Elite Panel · top 25 referees in Europe since 2022
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FIFA International List · one of the youngest Dutch referees to join the list, on 1 January 2012
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Eredivisie Referee of the Year · won four times
The match is five percent. Preparation is the other ninety-five.
A hundred international matches are what the public sees. Behind each one: dawn fitness sessions, match footage studied the night before, the kit laid out in advance, and long drives home after the final whistle. That work is why the calls hold up.
Nobody leaves the stadium talking about the referee. That is the job.
Since 2010, through Sport-Connecting-Us, Serdar has stood in front of a class nearly every week. For schools, municipalities and young people.
The world stageThe neighbourhood
Every call is made live, in front of a full stadium and millions watching at home, with no way to take it back.
Twenty-two players, two benches and a full stadium, all pushing at once. He keeps the match under control for ninety minutes without raising his voice.
A whistle a second too late changes the outcome. He reads the game early enough that the call lands at the right moment, not after it.
Players and coaches know he makes the same call the same way, match after match, which is why they accept it even when it goes against them.
The same authority, off the pitch.
The same voice that calms two captains on a Champions League night has been calming classrooms since 2010, through Sport-Connecting-Us. The numbers below were measured by others.
The impact figures come from Alleen Jij Bepaalt (University of Amsterdam research, 2018), the NJi-recognised intervention Serdar is an ambassador of.
Read the full societal storyChoose your direction.
The bridge between sport and society.
Guest lessons and workshops for schools, municipalities and youth, plus talks for organisations. Since 2010, through Sport-Connecting-Us.
Built for selective brand partnerships.
For premium brands that value a fifteen-year public record over reach. One partner per category. No conflicts of interest.
The conversation starts here.
Whether you represent a premium brand looking for the right profile, or an organisation that wants a speaker with a real record behind him, send us a note. We will tell you honestly whether there is a fit.
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