Forty hotels a year. The standard never drops.
A premium hotel sells one thing beyond the room and the service: the certainty that the standard holds, this guest, this night, no exceptions. A UEFA Elite referee lives in roughly forty hotels a year, across Amsterdam, Istanbul, Madrid, Munich, Milan and London. The arrival, the room, the early departure: your world is his working week.
A hotel is judged on every stay. A referee, every match.
Premium hospitality and an elite officiating career run on the same engine: a standard delivered flawlessly, in public, with no room for an off day. A five-star hotel is judged by every guest who walks through the door. A referee is judged on every decision, watched by millions. Neither gets to coast on reputation.
Serdar Gözübüyük has been on the FIFA International list since 2012 and in the UEFA Elite category since 2022. Top thirty referees in Europe. 22 Champions League appearances. EURO 2024. He spends dozens of nights a year in hotels, across the cities your guests travel to. He is in these hotels whether or not a brand is paying him to be.
"Reputation gets you booked once. Consistency gets you booked for life."
Presence that belongs in the grand room.
The same composure that keeps a stadium balanced, carried into the rooms hospitality turns on.
Three reasons this works for hotels & hospitality.
The standard never drops
A hotel reaches for a club ambassador or a familiar face, and inherits their camp, their off-season, their headlines. An elite official carries none of that. He sells the one promise you already make: the same flawless standard, every guest, every match. No club to answer to, no off-season to wait out.
The right traveller
The guest you want is the one who books the suite, flies business, and chooses on more than price alone. That guest trusts a name that has held its standard in public for years. Serdar's name beside yours lends his credibility to yours.
European travel markets
Amsterdam, Istanbul, Madrid, Munich, Milan, London. Serdar already lives this map, forty stays a year, in Dutch, Turkish and English. He meets each market in its own language, on site or to camera. No interpreter, no dubbing, no borrowed presence.
"With reputation you book once. With consistency you book for life. A hotel and a referee sell the same thing."
Danny Schuurman · Founder, Apex Partnerships & Advisory
Seven other categories. One partner in each.
In discussion
Category 01
Mobility & Travel
Premium automotive, aviation, travel infrastructure.
In discussion
Category 02
Health & Performance
Sleep, recovery, nutrition, conditioning.
Open
Category 03
Finance & Trust
Financial services, insurance, payments, wealth.
Open
Category 04
Lifestyle & Presence
Premium grooming, luggage, fragrance, style.
Open
Category 05
Time & Craft
Watchmaking, precision instruments, fine craft.
Open
Category 06
Sports Nutrition & Supplements
Food, sports nutrition, supplements, vitamins.
Open
Category 08
Conditioning & Method
Recovery, training and performance technology.
Is your category still open?
The conversation starts with a single question. One category. One brand. One season. Confidential intake. Within a week, you know whether the position is open. Or not.
Book a call