Your name stays yours.
Apex represents Elite profiles who carry earned authority in their field. Serdar Gözübüyük, a UEFA Elite referee, is one of them. We agree what a name should stand for, keep rival brands out of the commercial categories that matter, and negotiate the deal. After signing we handle the renewals, hold the exclusivity, and step in when a conflict shows up, for as long as the partnership runs.
We commit to a profile for years, not for a single campaign. It starts with a clear read of what someone is known for and what their name should never sit next to. From there we pick the commercial categories to protect, then look for partners who fit and turn down higher bids that don't. We check every opportunity against that read before it goes near a contract, then negotiate the terms. Most of the work comes after signature, when a partner asks for more than was agreed or a conflict appears.
Where it makes sense, that means one partner in each protected category. The exclusivity sits in the contract, with the protected category and a multi-year term written out. We read the fine print for conflicts before anyone signs.
Serdar Gözübüyük is represented by Apex.
UEFA Elite Referee · FIFA International · EURO 2024 · 22 Champions League matches.
View full profile →A short list, on purpose.
We take on one person at a time, because the work runs for years: choosing partners, holding the exclusivity, handling every renewal. It only makes sense when both sides are in it that long. If that is the representation you are after, start a private conversation.
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