A lone sprinter silhouetted mid-stride on a floodlit running track at dawn.

For Performance Brands · Recovery · Training Technology

Elite is a method, repeated.

A UEFA Elite referee covers ten to twelve kilometres a match, thirty-plus matches a season, every season since 2012. Recovery, training and performance technology are what keep that body match-ready, week after week.

One partner per category Multi-year horizon Founder-led

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The case for performance

At UEFA Elite level, a referee can't fake performance.

Every athlete endorses a recovery tool, a training app, a protein shake, and most of it is worn for the shoot. A referee at UEFA Elite level sits outside that. The physical demand is real, the use is daily, and his standing has nothing to do with being famous. He trains because the next match, and his place on the Elite list, depend on it.

Serdar Gözübüyük has been on the FIFA International list since 2012 and in the UEFA Elite Category since 2022, among the top thirty referees in Europe. Champions League quarter-finals. EURO 2024. Ten to twelve kilometres per match, over thirty competitive fixtures per season. At 40, recovery and training technology are what let him keep that schedule.

"The career runs on the hours nobody films: the early sessions, the recovery, the weeks between matches."

A conditioning room with a weight rig and recovery space. — The roomConditioning

A wearable tracking band on stone. — MeasuredMethod

A sprinter silhouetted mid-stride in low light. — In motionMovement

A running coach times an athlete at dawn, stopwatch and conditioning plan in hand, the diligence that precedes any partnership. — Diligence first

The performance brand × referee landscape

Where Serdar sits among the usual faces.

A body that has to deliver

Ten to twelve kilometres per match. Over thirty competitive matches per season. On the FIFA International list since 2012. Performance brands usually back a sprinter or a striker, bodies built for the highlight reel. A referee at this level trains because the next match depends on it, camera or no camera. That is the promise you already sell: kit that holds when the result is on the line.

Real use, every week

Most endorsements in this category are paid arrangements, worn for the shoot and set aside afterwards. A referee at this level leans on recovery and training technology to get through a season that has no off-season. The tie reads as what it is: daily use. No rival brand can buy that, because it comes from the work itself.

Visible under load

Champions League, EURO 2024, Eredivisie. Those are the nights the largest audiences watch most closely. Your brand shows up there, on real match nights, carried in Dutch, Turkish and English across the main European performance markets.

"Brands come to him for a face. What holds up is the habit behind it: the same recovery, the same training, run every match, every season."

Danny Schuurman · Founder, Apex Partnerships & Advisory

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