For Healthcare · Performance Medicine · CMOs

Ninety minutes on TV. The other hundred and sixty hours a week.

You think of marathoners and recovering athletes, faces chosen for a body at its peak. A referee at forty is the harder proof: thirty matches a season, every season, sustained by the same sleep, recovery and nutrition you sell. The ninety minutes are what the camera shows. The hundred and sixty hours off camera are the endorsement.

One partner per category Multi-year term In discussion
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The case for health

Others pick the peak. At forty, a referee is the harder proof.

A referee at UEFA Elite runs ten to twelve kilometres a match. Over thirty matches a season. Every season since 2012. The camera shows the fitness on the pitch. Behind it sits the work it never films: the sleep, the recovery, the nutrition, the daily diagnostics, the physiotherapy, the joint preservation. The 5 percent is the result. The 95 percent is the system.

Premium health brands sell that system: sleep technology, recovery protocols, nutrition science, performance medicine. It is the 95 percent underneath the 5 percent the camera catches. A referee at this level runs that protocol every day because the job gives him no choice. So the endorsement carries no staging. It shows the routine he already keeps, season after season.

"The match is the 5 percent. The week is the 95 percent. Health brands sell the week."

A quiet recovery suite at dusk.
RestorationRecovery
A still hydrotherapy plunge pool.
ImmersionHydrotherapy
Manual therapy: skilled hands at work.
RepairManual therapy
Advanced diagnostic imaging: the rigorous examination that precedes any partnership offer at Apex Partnerships.
Examined before an offer

"The visible 5 percent runs on the invisible 95 percent. That 95 percent is exactly what your category sells."

Danny Schuurman · Founder, Apex Partnerships & Advisory

The full inventory

Seven other categories. One partner in each.

A matte-black Range Rover Sport SV on a mountain pass at dusk, distinctive horizontal LED tail-light glowing. In discussion Category 01 Mobility & Travel Premium automotive, aviation, travel infrastructure. A grand marble banking hall in low light. Open Category 03 Finance & Trust Financial services, insurance, payments, wealth. A tailored suit lapel in warm light. Open Category 04 Lifestyle & Presence Premium grooming, luggage, fragrance, style. A mechanical watch movement in close detail. Open Category 05 Time & Craft Watchmaking, precision instruments, fine craft. Premium sports nutrition, a shaker bottle, protein bar and supplements on dark slate. Open Category 06 Sports Nutrition & Supplements Food, sport nutrition, supplements, vitamins. A luxury hotel suite at night with city lights beyond. In discussion Category 07 Hotels & Hospitality Hotels, resorts, hospitality, premium stays. A sprinter silhouetted mid-stride in low light. Open Category 08 Conditioning & Method Recovery, training, and performance technology.
Begin the conversation

Is your category still open?

One category, one brand, one season. The intake stays confidential. Within a week you know whether the position is open to you or already taken.

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Or write directly to info@apexpartnerships.nl