Apex is a new firm, founded in 2026 in Amsterdam. Two announcements so far: the firm opened, and it signed its first client. When there is a third, it goes here. Below that: the press kit, and a direct line for media enquiries.
Apex confirms the appointment of Serdar Gözübüyük as the firm's anchor client. Gözübüyük is a UEFA Elite Group referee, officiated at EURO 2024, and has 100+ international and 22 Champions League appearances. Apex represents him exclusively for brand partnership and speaking engagements across Europe.
Apex Partnerships & Advisory begins operations from Amsterdam. The firm represents elite athletes and authority profiles for category-exclusive brand partnerships across Europe. Founded by Danny Schuurman. One brand per category.
Logo (full mark, simplified mark, monogram), colour palette, typography reference, brand guidelines summary. SVG and PNG. Light and dark variants.
Request →Approved short-form (75 words), long-form (250 words), and full editorial biography. Approved press photography. Speaker rider for media interviews.
Request →Approved biography, full credentials sheet, approved press photography, fact sheet of officiated matches. Specific quote approval handled per request.
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Danny Schuurman
Founder · Apex Partnerships & Advisory
Founder of Apex Partnerships & Advisory, a boutique sports-talent representation firm. Apex works one brand per category, by invitation, and represents Serdar Gözübüyük, UEFA Elite Referee, as its anchor client. The firm is engaged for ongoing representation and is paid on the partnerships it closes. Based in Amsterdam, operating across Europe.
Request press-quality file →Verifiable facts about Apex Partnerships & Advisory, suitable for direct quotation in editorial work. For attributed quotes from the founder, send the question and a deadline to the press contact below.
Anything in the asset pack or media files can be reproduced without separate permission for accurate editorial use. For other uses, write directly.
Danny reads press enquiries himself and usually replies the same business day. For deadline-bound media requests, mark the subject line URGENT and include the publication, deadline, and the question.
Press contact