We connect elite talent with premium brands and close the deal. One partner per category. No upfront fees. No conflicts.
Apex Partnerships & Advisory connects elite talent with premium brands. We find the right fit, structure the deal, and close it. One partner per category — no exceptions.
We don't sell logo placements. We build exclusive territory. The kind of deal where your competitor can't get in, no matter what they offer.
Founded by Danny Schuurman. Based in Amsterdam. Operating across Europe.
The best deals in sport close because they lock out the competition. Your competitor cannot have this. That is the argument we walk in with.
No retainer. No upfront fee. We get paid when the deal closes. Simple as that.
Every deal we close is contractually exclusive. No competitor in your industry gets in — not at any price, not during the term.
When the term ends, you get first right of renewal. Sixty days before we speak to anyone else in your category.
Three things we do. All of them built on finding the right match and closing it properly.
We represent elite athletes and personalities commercially. We find the right brand, build the case, and close the deal. You pay us when it's signed.
For companies that need to build a partner network — we find the right partners, structure the relationships, and get them signed. We've done this at scale in enterprise technology and in sport.
If you need a senior perspective on a partnership opportunity before you commit — we can help. How to structure it, how to price it, how to close it.
Five sectors. One partner per sector. No two partners compete with each other — ever. These are the categories open for the 2026–2027 season.
The car is where he prepares. A long drive to a stadium in another country, running through decisions, scenarios, pressure situations. And the drive home after — processing, decompressing, alone. For a top referee, a car is not transport. It is the only office he has that moves with him.
A top referee runs 10–12 kilometres every match. He manages his body like an athlete — sleep, recovery, nutrition, conditioning. Not because he wants to. Because if he doesn't, he can't do the job. That discipline is the partnership.
The referee makes irreversible decisions in real time, under global scrutiny, trusted by every party simultaneously. That is exactly what good payment infrastructure does.
His entire career depends on what he sees. Precision vision isn't a product benefit for him — it's a professional requirement. No partnership in sport is more natural than this one.
He doesn't just wear a watch. He controls time on the pitch — when it starts, when it stops, when it's added, when it ends. No one in sport has more authority over time than a referee. That is not a marketing angle. That is the job description.
Two types of client. Same standard for both — the fit has to be genuine.
Athletes and personalities at the top of their field, with a clean profile and real commercial potential that hasn't been fully developed yet.
We build the proposition, approach the right brands, and close the deal. You focus on your sport. We focus on your commercial future.
Currently representing a FIFA Elite Referee — UEFA Champions League, 200+ elite appearances.
Marketing and brand leaders who want more than a logo on a jersey. Who understand that the right exclusive partnership locks out the competition in a way no media spend can match.
We only approach brands where the fit is real — same values, same audience, genuine relevance. No forced associations.
Open categories: Automotive, Health & Performance, Fintech, Optics, Watches & Timekeeping.
Every deal runs on the same six-week clock. Urgency is built in — not performed.
Direct outreach to the right person — CMO, Head of Brand, or CEO. Three candidates per category approached at the same time. That's not a tactic. It's how it works.
A proper conversation — not a pitch. What do you need? What matters to you? What would make this worth doing?
A proposal built around their business, not a template. Terms negotiated. The exclusivity clause doesn't move.
Deal done. Category closed. The other candidates are informed. We move to activation.
What actually happens between first contact and the first campaign going live.
No cold email chains. We go straight to the CMO or Head of Brand. Three candidates per category, contacted at the same time.
30 minutes. We listen first. What does the brand actually need? Where does the value sit? Then we explain how the exclusivity works.
Built specifically for them — not a standard deck. What activation looks like, what it costs, what they get. Clear and simple.
We work through the terms. Scope, timeline, legal. The exclusivity clause stays. Everything else can be discussed.
Contract executed. Category locked. Announcement on the brand's terms. The other candidates are told the slot is gone.
Within 90 days of signing, something is out in the world. Content, events, press — whatever was agreed. The partnership becomes visible.
"The scarcity is the product. One partner per industry — and the moment someone signs, the door closes for every competitor. That is not a sales line. That is how the programme is built."
FIFA Elite Referee. UEFA Champions League. Two World Cups. 50 million viewers per match. And no existing brand partnerships in any of the five sectors we're targeting.
Five slots available for the 2026–2027 season. One per sector. Reach out to check availability.
The only person on the pitch that both teams have to respect. Before the game, during it, and after. That authority — and the clean profile that comes with it — is what makes him valuable to a brand.
I've spent my career building commercial partnerships — in enterprise technology and in sport. The skill is the same in both: find the right match, structure it properly, and close it.
Right now I'm Director of Strategic Partnerships at a global technology company, building their partner network across Europe and North America. Apex is where I apply the same approach to elite sport and brand.
Dutch. Based in Amsterdam. I speak English and Dutch fluently. I'm direct, I move quickly, and I don't overcomplicate things.
Apex Partnerships & Advisory is registered in the Netherlands. All representation and advisory work sits with the company — separate from my employment.
If you're an athlete who wants to talk about commercial opportunities, or a brand interested in an exclusive partnership — send a message. I respond within 24 hours. Everything is confidential.